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Carlos Garcia

Carlos Armando García is a fintech executive, investor, and one of the leading voices working to make financial services more accessible to every American. Named one of Goldman Sachs’ 100 Most Intriguing Entrepreneurs, he is a regular commentator on national television—including Univision and Telemundo—on the financial topics that matter most to middle-income and Latino audiences. He founded Finhabits in 2017 with a mission shaped by personal experience. Growing up between El Paso and Ciudad Juárez, he saw firsthand how hard-working families often lack access to the financial tools they need. After earning a degree in Electrical Engineering and Computer Science from MIT and spending more than 15 years on Wall Street—including at Merrill Lynch—he set out to build a better system. Finhabits became the first bilingual (English and Spanish) SEC-registered digital investment advisor designed to help Latinos invest and save for retirement. Finhabits has helped more than 900,000 people build better financial habits, with over $400 million invested through the platform. Carlos serves as CEO and Founder of Finhabits and sits on the boards of DGI Investment Trust and Verdara. His conviction remains unchanged: if the system is hard to navigate, build a better one. His work focuses on fintech, economic inequality, and Latino wealth-building. He writes about the K-shaped economy and who gets left behind, the untapped potential of Latino communities in wealth creation, how technology can expand access to financial tools, and the structural barriers that prevent families from building generational wealth.

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