The Next American Dream

From Homeowners to Investors

Latinos are powering U.S. job growth. Turning that growth into lasting wealth is an opportunity for families and the institutions that serve them.

What Latino savers’ retirement balances could reach in 30 years with the new Saver’s Match, in our high scenario at a 7% annual return.

Scenarios, not forecasts or estimates of assets under management; balances include assumed market growth and do not estimate how much saving would be new. See Methodology.

Latino families are pursuing that dream and making progress. Latinos now hold one in five U.S. jobs, their pay has grown faster than inflation, and more Latino families own a home. Yet the wealth gap with White non-Latino families widened.

This report looks at where Latino wealth sits, why that matters for how fast it grows, and how a new federal incentive starting in 2027 gives Latino savers and the industry a concrete way to act.

Latinos are driving U.S. job growth

8.3 million of 14.7 million net new U.S. jobs, 2015–2025. Median full-time pay rose 16% after inflation, vs 10% for all workers. Observed

So what: The growth in U.S. earners, and future savers, is disproportionately Latino.

Share of Latino family net worth in home equity, 2022

Latino wealth is overexposed to the home. Investments are 19%. Oct. 2016 to June 2026: home prices +83%; S&P 500 with dividends +308%. Estimated

So what: Latino families have shown they build wealth. The asset they hold least is the one institutions manage.

Fewer than one in six Latino adults uses a financial adviser

Latino adults using a financial adviser in 2024, vs 26.1% of White non-Latino adults; 37.2% used no source of advice. Observed

So what: For most Latino families, the advice relationship has not been claimed by anyone.

Latino adults income-eligible for the 2027 Saver’s Match

Adults with earnings whose incomes are within the 2027 limits, roughly 4 in 10 Latino adults with earnings. The match adds 50 cents per dollar saved, up to $1,000 a year per person. Estimated

So what: A large, defined audience with a dated trigger: tax year 2027, claimed in 2028, paid into a retirement account.

This report uses public data from the Federal Reserve (Survey of Consumer Finances 2022; Survey of Household Economics and Decisionmaking 2025), the Bureau of Labor Statistics, the IRS and other sources, with Finhabits calculations. Each figure is labeled Observed (published data), Estimated (our calculation from published data) or Scenario (a modeled what-if). Full sources and methodology are on pages 12–14 of the report.