From Walmart to Nvidia: how consumer spending and AI costs are moving the 2025 market

Market Volatility 2025: Why downturns are normal—and how to stay on track

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This week brought fast-moving headlines that can rattle even steady investors—sharp swings in major indexes, mixed retail updates from Walmart and Target, and a fresh round of AI news with rising costs across the supply chain. The instinct to “do something” is natural. But more than a century of data tells a consistent story: downturns are frequent, recoveries are longer, and the biggest damage often comes from emotional decisions, not the drop itself. Here we analyze three signals that matter now—market volatility 2025, how households are reprioritizing spending, and the evolving AI boom—so you can separate noise from signal and keep your long-term plan on track for your family.

Market volatility 2025: Context, not panic

Major U.S. indexes have seen sharp down days followed by partial rebounds in recent weeks as investors digested mixed earnings, questions around global growth, and outsized moves in large technology stocks. Morningstar’s long-run data—covering more than 150 years of declines—shows a clear pattern: drops of 10% or more happen often; bear markets (20% or more) are part of the normal cycle; and even episodes that felt bottomless at the time—like 2008 or the COVID crash—were followed by robust recoveries and new highs. 

What does that mean in practice? Volatility shakes account balances, but the central risk is reacting at the wrong time—selling during drops transforms temporary declines into permanent losses. Missing just a handful of strong recovery days can significantly reduce long-term returns, a pattern documented across multiple market cycles. The current headlines fit that familiar script: noisy moves day to day, but a long arc that rewards staying disciplined. The question to ask yourself is straightforward: did your long-term goals change, or did only the short-term noise change? Vanguard’s long-standing guidance points to the same conclusion: market declines are temporary, while emotional reactions can leave permanent scars on an investor’s outcomes (Vanguard).

Takeaway: Staying invested through downturns historically beats trying to time every swing. Automatic contributions turn lower prices into an advantage by buying more shares when they’re cheaper.

Walmart and U.S. spending: Resilient, but reprioritized

Walmart reported a strong quarter with more traffic in stores, solid growth in e-commerce, and a growing base of middle- and higher-income households shopping for value. By contrast, Target reported weaker traffic and softness in discretionary categories, according to AP News. Together these updates match broader patterns: spending continues but is increasingly selective; essentials remain resilient; and non-essential purchases are slowing.

For families, this is not a “spending shutdown”—it’s a reprioritization. Households are focusing first on what they need and delaying what they can. That matters for budgets, retailers, and the broader economy, since consumer spending drives a large share of U.S. growth. It also helps explain some of the market’s recent back-and-forth: strong in staples and value, softer in discretionary items that rely on impulse or higher confidence.

Takeaway: Adjusting spending is normal in a tougher cycle. Protect your core habits—regular saving and investing, plus paying down high-cost debt—while you make near-term budget changes.

AI’s boom continues—but the bar Is higher

Reuters reported that Samsung raised server-memory prices by 30% to 60%, driven by heavy demand for AI infrastructure. At the same time, companies like Nvidia continue to post very strong results — with quarterly revenues growing more than 60% year over year thanks to their AI chips — but with increased volatility around their stock after recent earnings reports. The global tech supply chain is facing higher costs (memory, energy, data centers) and more intense competition to secure capacity and supply, in a context where scaling AI infrastructure requires massive capital investment and more resilient supply chains.

Implication: The market no longer rewards “fast growth” on its own; it evaluates sustainability, margins, and access to capital. Volatility in the tech sector does not contradict the structural importance of AI; rather, it highlights that not all companies will advance at the same pace. For long-term savers, the core educational principle remains: diversification helps capture broad trends without relying on a single company.

Takeaway: AI remains a structural theme, but markets are now rewarding disciplined growth and efficiency, not “growth at any cost.” Focus on long-term participation, not short-term prediction.

Other financial news this week

Housing: A slight uptick in sales, prices still at records

Existing home sales ticked up slightly, while the median price set a new record for October, according to AP News. Inventory remains tight, keeping affordability challenging even as transaction volumes attempt to stabilize.

Why it matters: High prices and limited supply continue to test first-time buyers and families looking to move.

Takeaway: If a home purchase is part of your long-term plan, build flexibility into your timeline and base decisions on your real budget, not the headlines.

Inflation without fresh “hard” data

The official Consumer Price Index (CPI) report was delayed, leaving the Federal Reserve with less up-to-the-minute information for policy decisions. Cleveland Fed nowcasting still points to moderate monthly inflation.

Why it matters: Expect more volatility in interest-rate expectations and mixed Fed commentary as policymakers navigate with fewer new data points.

Takeaway: If you have rate-sensitive goals, keep an eye on how expectations shift in the next few weeks.

Household debt hits new highs

ABC News highlighted that credit card balances continue rising, driven in part by very high interest rates. Households are paying more to carry the same balance, which strains monthly budgets.

Why it matters: High revolving balances can compound quickly when rates are elevated.

Takeaway: Reducing high-interest debt is often one of the most impactful steps for improving cash flow.

Consumer sentiment falls again

Consumer sentiment has slipped further, according to data cited by AP News. The tone of surveys and headlines looks weaker than many underlying economic indicators.

Why it matters: Perception affects discretionary spending and can add to short-term market swings.

Takeaway: Anchor your decisions to your actual numbers—income, expenses, and goals—rather than the mood of the news cycle.

China housing slumps; Japan contracts after a long expansion

Reuters reported further declines in China’s housing prices and a contraction in Japan after six consecutive quarters of growth. Both developments add to a picture of uneven global momentum.

Why it matters: Slower growth abroad can ripple through trade, commodities, and corporate earnings.

Takeaway: Global uncertainty can also reduce inflation pressures—another reason to avoid overreacting to a single data point.

Energy: OPEC+ keeps a cautious hand

Reuters noted OPEC+ is acting carefully to avoid oversupplying the oil market. Prices have been relatively stable in recent weeks as producers weigh demand against growth concerns.

Why it matters: Calmer energy prices support household budgets and ease a key inflation risk.

Takeaway: Stable energy costs can help you plan monthly spending with fewer surprises.

Finhabits actions of the week

  • Consistency: Keep your automatic contributions as intact as possible—lower prices mean each deposit buys more shares.
  • Buffer: Strengthen your emergency fund so short-term surprises do not derail long-term goals.
  • Discipline: Base decisions on your long-term plan, not short-term market noise or mood shifts.

Disclaimer:

This material is for informational and educational purposes only and does not constitute financial, legal, or tax advice. It does not represent a recommendation to buy or sell any security. Investing involves risk, including possible loss of principal. Consider your financial situation, objectives, and risk tolerance before making investment.

Sources:

    1. Morningstar – What We’ve Learned From 150 Years of Stock Market Crashes 
    2. Walmart Q3 FY26 Earnings – Walmart Investor Relations
    3. Target Q3 2025 – AP News y Target Investor Relations
    4. Nvidia Investor Relations – Nvidia Q3 Results 
    5. AP News – Existing Home Sales October
    6. Morningstar – October CPI canceled and November inflation report pushed back until after Fed’s next big interest-rate vote
    7. ABC – News Americans’ household debt hits new record high, according to report
    8. OPEC, Reuters & Financial Times – Organization of the Petroleum Exporting Countries
    9. Federal Reserve – Financial Stability Report
    10. McKinsey – The cost of compute: A $7 trillion race to scale data centers

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